Targeted online marketing enables you to hold virtual consultations and increases your sales efficiency, especially when selling complex offers.
Potential new customers are also acquired through paid online marketing, in particular pay-per-click (PPC) advertising measures, which generate qualified appointments digitally. The costs per lead remain transparent for you throughout the entire process.
Digitally structured new customer acquisition can be efficiently systematised, allowing more qualified appointments to be generated and more consultations to be carried out without additional new hires.
Standardised scripts for your sales staff and the implementation of digital contract processing make online marketing precise and effective.
In order to grow in highly competitive times, your company must actively implement digitalisation in four steps in order to sustainably increase efficiency, reduce costs and tap into new growth potential.
Analyse the existing processes: Analyse and document standards and routines to create the basis for scaling.
Process automation: Automate as many processes as possible using IT systems in order to increase efficiency, relieve employees and free them up for more value-adding tasks.
Partial automation: Software supports employees in processes that cannot be fully automated.
Automated online marketing: Increase visibility and meet more demand with paid advertising.
Regardless of company size and sector, there are three central
challenges in sales: too little demand, a lack of systematisation and
personal management.
Create demand: Your company should build a stable pipeline of new customers through inbound and outbound marketing. Inbound leads are generated through online direct marketing such as pay-per-click (PPC), while outbound marketing focuses on B2B direct acquisition.
Systematics in sales: Intuitive behaviour by individual salespeople makes it difficult to scale your business. A scripted approach, in which sales conversations and tips for success are recorded and made accessible via a CRM system, creates transparency and efficiency. Continuous
optimisation of the system through AI and systematisation can increase sales results by 40 to 100 percent.
Person-independent management: Systematic approaches and IT
support decouple success from the individual and new employees learn directly from the systems, so that a management position is no longer required.
Efficient sales require stable demand, systematic processes and
management independent of individuals, which is made possible by IT support and clear structures.
